Circa 1856

Our project objective was to forge a meaningful connection between customers and the brand's rich history, in turn bolstering the authenticity of their premium products. Blending rustic charm with the opulence of a "Prohibition Era" whiskey parlor allowed us to narrate the origin story of the Chicken Cock Whiskey brand. From the humble "farm-based" beginnings in Bardstown, KY, tracing the journey through changes in ownership, navigating the challenges of Prohibition, we showcased the brand's resilience and enduring relevance through design. We created an immersive experience that honors brand heritage, while resonating with a contemporary audience by curating an aesthetic that reflects the grit, culture and turbulence that defined the time period.